Value Founded on Professional Competence

I bring 20 years of professional editorial writing and strategic content developoment expertise to your corporate communications projects. Employing the latest tools, tactics, and technologies, I help you deliver your audiences the best content experiences possible. Here's more.

Bringing Wealth Industry Domain Expertise

You're looking for communications professionals with proven expertise in specific domains. I offer content communications strategy related to and strategic content writing about finance and wealth management to the financial services and wealth industries. Here's more.

Winning Mindshare with Masterful Storytelling

Winning content connects audiences with compelling stories they crave that enhance content experiences with your brand. I use my award-winning journalism skills to craft masterful brand stories that keep audiences engaging, sharing and discussing your brand. Learn more.

Furthering Dialogue with Your Audiences

Stakeholder engagement that achieves business objectives requires a dialogue, not a monologue. It's strategic communications built on original, audience-focused, compelling, trustworthy, two-way messaging. I help create content that facilitates ongoing conversations. Here's how.

Delivering Keen Content Messaging Insights

From creation to optimization, brands benefit from the sharp insights on editorial content and corporate communications strategy I offer during every project. Wherever you integrate me into your content development process, expect exceptional results. Learn more.

Providing Content That Advances Strategic Goals

High-quality editorial content delivered consistently and strategically makes audiences happy, and communicates your brand's value, authority, credibility. It also improves brand engagement outcomes. I can help you reach your messaging goals while considering your business objectives. Here's why.

Building Collaborations That Amplify Results

Corporate content strategists must integrate quickly and continue to fit well into your team,  being highly collaborative and adaptive while working independently. I'm a corporate communications advisor who fosters collaborations with clients to amplify audience growth. Here's how.

Offering a Wealth of Vital Communications Solutions

As a busy marketing, communications or editorial executive, you want messaging strategists who do more than "just write." With recognized business acumen and marketing fluency, I offer a repertroire of high-quality communications solutions that liberate you to focus on other work. Learn More.

Maintaining a Process for Efficient Workflow

It's important for us to be pleased with our collaboration at every step of our engagement. Just as you're committed to working from a strategic communications plan, I'm confident you share my pledge to establishing a workflow to organize our project from start to end. Here's more.
Corporate Messaging Strategy & Content for Wealth Industry & Financial Firms

Providing engagement-building communications marketing solutions in these areas of expertise for thriving corporate brands targeting upscale and wealth-focused business and consumer audiences:


Internal Communications Strategy
Digital Communications Strategy
Financial Communications & Content Writing
Corporate Change Management Communications
Diversity, Inclusion & Equity Messaging
Unresolved workplace communications challenges have undesired marketplace effects. With a passion for enhancing employee experience, I offer targeted internal communications strategy and content for your financial brand's most important customers—its personnel. Whether it's ramping up your new internal communications program or reinvigorating your existing plan, I can help.Digital communications facilitates essential dialogue that engenders trust between your brand and its publics. From social media to SEO, using the latest digital messaging strategies and tactics, I can enhance your digital media campaign development, revision or execution to ensure an audience-centric digital reach strategies that drive stakeholder engagement and achieve business goals.I can award-winning journalism background and skills to strategically craft your corporate communications content including white papers, case studies, e-book content and blog posts as well as long- as short-form media articles. Whether it's providing wealth accumulation and protection strategies or everyday personal finance, I help dollars make sense to your upscale, wealth-focused target audience.It's no longer a cliche in business. Corporate change is constant, especially in an era of widespread business culture transformations. But, engaging effectively with stakeholders during the process also is challenging. It's essential to leverage expertise like mine to proactively and strategically communicate transitions or cultural transformation to your primary audiences, maximizing its benefits and avoiding its pitfalls.Whether it's thought leadership or daily communications on this critical business mandate, it's essential to create and disseminate this messaging with sensitivity and honesty. Focusing exclusively on racial and age diversity, inclusion and equity, I provide communications guidance as you commit to authentic integration.
What Clients Say

“It is a pleasure working with you.”

 

"Our clients are very happy with your content. You can expect regular work from them.

Kimberly Bubeck, Senior Campaign Manager, IZEA, Inc.
Thrive Content Testimonials
2018-02-15T23:20:58+00:00
  "Our clients are very happy with your content. You can expect regular work from them. —Kimberly Bubeck, Senior Campaign Manager, IZEA, Inc.

“Delivers messaging that focuses on user needs.”

 

"Dahna has extensive experience writing content for the financial services industry. She spends time understanding the customer and was able to craft key messaging that did a great job delivering messaging that predominantly focused on what the user would like to read. She is passionate about the projects she works on and a thorough professional."

Radhika Rao, Banking Consulting Services Client
Thrive Content Testimonials
2018-02-15T23:17:10+00:00
  "Dahna has extensive experience writing content for the financial services industry. She spends time understanding the customer and was able to craft key messaging that did a great job delivering messaging that predominantly focused on what the user would like to read. She is passionate about the projects she works on and a thorough professional." —Radhika Rao, Banking Consulting Services Client

“I enjoy working with writers I don’t have to edit extensively.”

 

"Your writing is solid, your journalism is excellent and your instincts are great."

Gina Pogol, Editor, The Mortgage Reports
Thrive Content Testimonials
2018-02-15T23:26:07+00:00
  "Your writing is solid, your journalism is excellent and your instincts are great." —Gina Pogol, Editor, The Mortgage Reports

I will be sending as much work your way as I can.

 

“I will be sending as much work your way as I can. Trust me when I tell you that writers who file clean, solid copy on time are not as common as you might believe!”

—Julie Schwietert Collazo, Brand Editor, Contently
Thrive Content Testimonials
2018-04-11T00:11:53+00:00
  “I will be sending as much work your way as I can. Trust me when I tell you that writers who file clean, solid copy on time are not as common as you might believe!” —Julie Schwietert Collazo, Brand Editor, Contently

“I would work with you again in a heartbeat.”

 

"Dahna has been a joy to work with, producing clean, engaging content while being very responsive, timely, and communicative. I've been very pleased with the quality of her work, the depth of her knowledge, her unique approach to the subject matter, and her high-quality source network. I would work with her again in a heartbeat and fully recommend her to others for branded content writing and journalism projects."

Katie Nordenson (Former Manager at Trusted Choice)
Thrive Content Testimonials
2018-02-16T03:27:03+00:00
  "Dahna has been a joy to work with, producing clean, engaging content while being very responsive, timely, and communicative. I've been very pleased with the quality of her work, the depth of her knowledge, her unique approach to the subject matter, and her high-quality source network. I would work with her again in a heartbeat and fully recommend her to others for branded content writing and journalism projects." —Katie Nordenson (Former Manager at Trusted Choice)

“I always look forward to receiving your pieces.”

 

"I always look forward to receiving your pieces, because they are very well done and thorough. I never have to worry about you not understanding how we want the article." 

Hana Ansari, Digital Marketing Analyst, Trusted Choice
Thrive Content Testimonials
2018-02-16T03:23:24+00:00
  "I always look forward to receiving your pieces, because they are very well done and thorough. I never have to worry about you not understanding how we want the article."  —Hana Ansari, Digital Marketing Analyst, Trusted Choice

“We’re grateful for our new formal communications plan roadmap.”

 

"Dahna conducted a communications audit that was robust, comprehensive and complete. She managed and incorporate different issues and perspectives–from the Bishop's to the lay advisory board–effectively into a roadmap to our new, formal communications plan that gave us clear direction implementing our new branding across digital media and even offline. We're grateful to her for her help."

Nan Ross, Communications Director, Episcopal Diocese of Atlanta
Thrive Content Testimonials
2018-02-16T03:37:59+00:00
  "Dahna conducted a communications audit that was robust, comprehensive and complete. She managed and incorporate different issues and perspectives–from the Bishop's to the lay advisory board–effectively into a roadmap to our new, formal communications plan that gave us clear direction implementing our new branding across digital media and even offline. We're grateful to her for her help." —Nan Ross, Communications Director, Episcopal Diocese of Atlanta

“Integral to developing our entire branding strategy.”

 

Dahna was integral in coming up with the entire branding strategy for our green residential home building enterprise, including the term “substantially-green.” She wrote the new website's content, redesigned our brand’s logo, launched and executed an effective digital media campaign and collaborated with our team to produce other aspects of our communications strategy. Our experience with Dahna was excellent and we highly recommend her for her outstanding digital communications and branding solutions.

John Damiano, Associate Broker - Keller Williams - Atlanta Perimeter - CEO The Providence Group
Thrive Content Testimonials
2018-02-16T03:48:14+00:00
  Dahna was integral in coming up with the entire branding strategy for our green residential home building enterprise, including the term “substantially-green.” She wrote the new website's content, redesigned our brand’s logo, launched and executed an effective digital media campaign and collaborated with our team to produce other aspects of our communications strategy. Our experience with Dahna was excellent and we highly recommend her for her outstanding digital communications and branding solutions. —John Damiano, Associate Broker - Keller Williams - Atlanta Perimeter - CEO The Providence Group

Respected Brand and Institutional Clients


Financial Services
& Wealth Management
Real Estate &
Upscale Interior Design
Corporate & Digital
Communications Strategy
Northern Trust FlexShares ETFs
Barclays Investment Bank
Raymond James
Chase
MetLife
New York Life
Traveler's Insurance
Esurance (Allstate)
CreditUnions.com
Trusted Choice*
Avalara TrustFile
National Bank of Arizona
JLL Real Views
Trulia
Lending Tree
Trusted Choice
The Mortgage Reports
CORT Furniture Rental
Use Natural Stone*
IIABA (Big “I”)*
Lawyernomics by Avvo
FlexShares ETFs
Borshoff
Gayot (Luxury Hospitality)
The Natural Stone Institute
Legal Marketing Association
Episcopal Diocese of Atlanta
Junior League of Atlanta



Note: I now only work with established
professional and industry associations in
the financial services and wealth industries.
I no longer serve the legal services sector.
* Marketing brand for the Independent Insurance
Agents & Brokers of America (Big “I”)
* Marketing blog for the MIA+BSI: The Natural
Stone Institute
 
* Independent Insurance Agents &
Brokers of America
Select Client Work

These client project selections show the breadth and depth of my experience as a digital corporate communications strategy professional and strategic content writer. The quality of the of the work shows my passion and the caliber of the clients provides further support for my value.

 

Corporate Communications and Digital Strategy Case Studies

The client work in this section goes far beyond strategic content writing to digital corporate communications planning designed to ensure content integrates seamlessly into the client’s 360-degree business strategy. Each project incorporates not only corporate communications expertise but industry-specific business acumen and marketing fluency.

Copywriting & Content for the Luxury Hospitality Industry

Business Challenge Not only was Gayot’s website interface outdated, but so were its hotel and ...

Copywriting & Content for the Luxury Hospitality Industry

Digital Strategy for Esteemed International Women’s Leadership Organization

Organizational Challenge The Junior League of Atlanta was entering the 17th year of its upscale ...

Digital Strategy for Esteemed International Women’s Leadership Organization

Strategic Business Acceleration Content for a Leading Fund’s Wealth Advisors

Business Challenge FlexShares ETFs by Northern Trust maintains a commitment to supporting its ETF investors ...

Strategic Business Acceleration Content for a Leading Fund’s Wealth Advisors

Targeting Internal Leaders for a Banking Industry Consultancy

Business Challenge Omega Performance needed to raise awareness of the value of its corporate training ...

Targeting Internal Leaders for a Banking Industry Consultancy

Digital Content Strategy for a Insurance Industry Association Brand

Business Challenge In recent years, multiple blogs and platforms that match consumers and small business ...

Digital Content Strategy for a Insurance Industry Association Brand

Communications Assessment for a Large National Organization

Organizational Challenge In October 2012, the Episcopal Diocese of Atlanta consecrated a new bishop,  the ...

Communications Assessment for a Large National Organization
Strategic Content Writing Projects

Here, you’ll find projects that combine both my substantive proficiency in content marketing and my prowess with editorial content strategy. Most of these projects focus on the financial services and wealth management industries and some may be included as part of the project case studies above.

 

 

See All Recent Work