It seems everyone in business is talking about “content marketing” these days. You read articles and hear buzz about it everywhere. But, is it worth seriously considering or just one more thing for you to do? And, what exactly is it? Let’s answer the second question first. Content marketing is the strategic marketing activity focused on consistently creating highly…

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Frankly, content marketing is mainly about the writing. It just won’t work if the writing isn’t exceptional. That makes finding top writing talent a priority. But, one of the significant content marketing talent gaps that marketing executives must fill in their content marketing teams is in expert strategic content writers. These are not “just writers.”…

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  Most businesses that publicity is one of the most effective communications tactics they can use. In fact, many experienced professionals trust press coverage more than other content forms. I’m sure that’s why I get regular calls from prospective clients who want their story told by the media, which now includes bloggers. Some want me…

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