Often, when marketing managers need remote content marketing help, they want to find the right professional and get them started quickly. For most of them, the ideal contractor to meet content writing demands is a strategic content writer because of their specialized skills. A strategic content writer is a professional writer with a strong editorial…

More brands and organizations are launching or accelerating their content marketing programs each day. As they do, the need for specialized talent to provide the components of the strategy, like written content, increases. In fact, among the first type of contractors that firms will hire are strategic content writers. These specialized professional writers have a…

Frankly, content marketing is largely about the writing. It just won’t work if the writing isn’t exceptional. That makes finding top writing talent a priority. But, one of the major content marketing talent gaps that marketing executives must fill in their content marketing teams is in expert strategic content writers. These are not “just writers.”…

Good Storytelling Equals Successful Content Marketing It’s now stating the obvious that we live in the era of information overload. Your target audience experiences just what you do whenever they go online to find information that helps them solve a problem or answer a question. To capture the attention of your target audience successfully, you…

The Buyer’s Journey Begins Online When people are experiencing some pain or challenge, they go looking for solutions, usually online first. That includes B2B purchasers. In simplest terms, marketers describe this process as “the buyer’s journey.” While this isn’t often a linear process, it has three stages: awareness stage, consideration stage, and decision stage.  Firms…

Today, I work almost exclusively with thriving corporate brands, content marketing companies, small business or commercial law firms on strategic content writing projects. These are successful enterprises that didn’t get to their level be happenstance. Great marketing helped. The majority not only understand content marketing strategy, but they also have marketing teams or a manager…

Today, a lot of people have great dreams of writing that best-selling novel or other book or making their online content “go viral” by becoming the next blogging or content marketing sensation. In fact, for books, the publishing industry has shifted so significantly that doors virtually have swung wide open to diverse voices through self-publishing.…