It seems everyone in business is talking about “content marketing” these days. You read articles and hear buzz about it everywhere. But, is it worth seriously considering or just one more thing for you to do? And, what exactly is it? Let’s answer the second question first. Content marketing is the strategic marketing activity focused on consistently creating highly…

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  Most businesses that publicity is one of the most effective communications tactics they can use. In fact, many experienced professionals trust press coverage more than other content forms. I’m sure that’s why I get regular calls from prospective clients who want their story told by the media, which now includes bloggers. Some want me…

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There is a lot of debate in content marketing strategy circles about content that increases conversion rates; that is, turning your website’s visitors into leads and, ultimately, buyers, members, or subscribers. Whatever kind of business relationship you’re trying to convert your leads’ actions into, you need the right content marketing strategy to achieve those goals.…

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Today, I work almost exclusively with thriving corporate brands, content marketing companies, small business or commercial law firms on strategic content writing projects. These are successful enterprises that didn’t get to their level be happenstance. Great marketing helped. The majority not only understand content marketing strategy, but they also have marketing teams or a manager…

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