It seems everyone in business is talking about “content marketing” these days. You read articles and hear buzz about it everywhere. But, is it worth seriously considering or just one more thing for you to do? And, what exactly is it? Let’s answer the second question first. Content marketing is the strategic marketing activity focused on consistently creating highly…

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Often, when marketing managers need remote content marketing help, they want to find the right professional and get them started quickly. For most of them, the ideal contractor to meet content writing demands is a strategic content writer because of their specialized skills. A strategic content writer is a professional writer with a strong editorial…

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More brands and organizations are launching or accelerating their content marketing programs each day. As they do, the need for specialized talent to provide the components of the strategy, like written content, increases. In fact, among the first type of contractors that firms will hire are strategic content writers. These specialized professional writers have a…

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Frankly, content marketing is mainly about the writing. It just won’t work if the writing isn’t exceptional. That makes finding top writing talent a priority. But, one of the significant content marketing talent gaps that marketing executives must fill in their content marketing teams is in expert strategic content writers. These are not “just writers.”…

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Jenna* had always been bright and ambitious. A precocious child, she’d established big goals early in her life. One of them was being an entrepreneur, a global consultant. Determined to make that reality, she launched her consulting firm right after attending a top-tier business school. She operated lean and mean and, because of her business…

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  Most businesses that publicity is one of the most effective communications tactics they can use. In fact, many experienced professionals trust press coverage more than other content forms. I’m sure that’s why I get regular calls from prospective clients who want their story told by the media, which now includes bloggers. Some want me…

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