Committed Strategic Communicator
As a versatile corporate communications professional and strategic content writer with many years of experience, I can offer a variety of business corporate messaging and content writing services to thriving—high growth or established—service sector enterprises primarily in the wealth management and financial services industries.
Below, I’ve provided an overview of those services for busy marketing professionals or editors to show how my services fit into your content communications or editorial strategy and your 360-degree marketing plan. Below are links to the services that you can also access from the menu.
Digital is My Focus and Passion
I am a business professional, corporate communications advisor, strategic content writer, and journalist and I cut my chops in the early days of professional digital content. I committed to this platform for conveying messages when other professionals were telling me “the internet is a fad; print will never die.” In 1998, recognizing the power of social sharing online, I used what is now called social media as a tool to become an internationally-published journalist in a year.
Today, whether it’s communications strategy or writing content about marketing or money, corporate finance or executive leadership, I’ve done it for 20 years as a digital and print journalist and digital content marketer. Now, you can leverage my unique set of digital messaging and writing skills to benefit your organization.
I am particularly adept at writing about institutional and personal finance (including small business and retail banking), business operations. I’m also an effective financial services communicator, especially internal communications, business culture change management communications and diversity and inclusion messaging strategy.
More Than “Just a Writer”
My skills aren’t limited to writing and corporate messaging. That’s important because, in today’s business driven “digital first” marketing world, you want your communications advisor also to have marketing fluency. They should have full-scale digital marketing skills and branding expertise, especially as they relate to content marketing.
Clear business acumen that informs their insights into how your brand’s communications strategy must help you meet overall business objectives is a requirement for today’s corporate communications professionals. You want to see professional proof of their work experience or deliverables.
I have an extensive background in overall digital marketing, and I’ve developed significant business acumen since winning an award for sales as a young life and health insurance agent in the late 80s.
Thus, I can deliver all types of corporate messaging and written content for digital channels that integrate effectively into your offline marketing initiatives, like press content as well as editorially and educationally focused native advertising, sponsored content and custom publications.
All the messaging I produce is of highest professional quality and unique to you and your organization, speaking to your audiences in your distinct brand voice. It is not the “us too” communications that is available from lower-quality (and cost) content mills.
Such content that is either poor quality or remarkably like everyone else’s and gives your readers and customers no reason to see the brand value you offer over your competitors. It also degrades your authority in search and on social platforms. It is work that benefits neither your brand or mine and which I routinely decline.
Why Work with Me?
Your clients invest significantly enough in your products or services that they expect you to do the same when it comes to presenting them informative, useful content…and they can tell when you have not. And, that can harm your credibility and their trust in your brand or publication. So, you want to hire the best strategic content writers or journalists available because the return on investment in them is significant. I’m considered one of them.
Please review my services, resume, and recent article and copywriting credits. I’m certain after you review my services and credentials, you’ll be convinced that I am an ideal communications consultant to collaborate with you to help your organization provide excellent content marketing experiences for your target audience.
Once you are, contact me about your project or assignment. I offer a complimentary 15-minute introductory phone call about which you can learn by visiting “The Thrive Business Engagement Process.” I look forward to hearing from and, perhaps, working with you.