“Best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy. —Rand Fishkin
Winning Content Keeps Audiences Talking
In the “everything is social” era, digital often is the first place people meet a brand but not the only place we talk about them, right? Audience-focused messaging that tells the great stories that human minds crave connects with users and provides them positive content experiences is what wins on digital.
When it’s correctly targeted, benefits them with useful information wrapped in compelling narratives then greets them at the time and social place they desire, that’s masterful storytelling. It’s content that keeps your publics engaging with your brand with comments, likes, and shares. But, more importantly, winning content drives favorable “anywhere, anytime” discussion where your story gets repeated, and that can make your brand top of mind.
Brands that thrive give the people what they yearn for—remarkable stories that make your enterprise memorable. It’s essential to develop these content experiences strategically by bringing on the best talent available. I help you start conversations that create brand awareness, grow trust and earn loyalty that may lead to sales.
Get Found with Searchable Content
If your content isn’t searchable, that is SEO-friendly, it won’t matter how masterfully you produce your brand story. As a business and finance journalist with strategic content marketing experience and skill, I’m adept at crafting informative, searchable and shareable content or strategies that help others do the same. I specialize in content messaging that’s easily integrated into your robust content marketing or editorial plan.
Because of my strong marketing fluency and business acumen, I understand your content must be distinguishable from your competitor’s so your target audience will choose your brand as their go-to source. It’s getting multiple individual readers to make that choice repeatedly that ensures your content marketing strategy succeeds. That means it’s crucial your content does well in search.
My objective is to produce content that also is easily found online by incorporating effective keyword optimization strategy into my work.
Immediately Useful Content Converts
Brands only have nanoseconds to prove their content is useful—or compelling—to readers before they’re looking for messaging that is. You know you not only have to get reader attention, but you also have to keep it long enough to gain their trust that your site has value.
From the first words, your content needs to educate your ideal client or reader on why your brand or publication is the best one in the marketplace to choose to solve their unique challenges or find helpful information. I will collaborate with you to create content that achieves those results.
I will produce content designed to attract readers and to facilitate high conversion both on your website and social media platforms. Those social sites are where the highest conversions are likely to occur since that’s where most website traffic originates.
My major media or trade publication articles not only will inform readers, but they will also provoke thought and conversation making readers want to comment, share, subscribe and come back to read more. Those articles will have a deliberate editorial tone, not a marketing spin (though I can write advertorials and other custom content, too, for those media organizations that offer those services to clients).
Only Targeted Content Succeeds
If you’re a marketing agency, I can help you help your content brands reach their target audiences with their message and convert them to the desired relationship or opportunity. Experienced with online content development, I will write digital stories that specifically created for engagement generation. This is one reason the major content marketing platforms I work with regularly choose me for their teams.
If yours is a media outlet or trade publication, I will write articles that resonate with and enlighten your readers without talking down to them. I’m known for my ability to write stories that draw readers in and keep them engaged from the beginning to the end of the piece. I also can easily convert complex concepts into reader-friendly, intelligent information. Editors for recognized digital media outlets and trade publications benefit most from my unique skill set and experience.
Professional Experience and Education Count
As important as my writing skills, I’m a long-time digital communications strategist (and former small digital marketing agency owner). So, I also understand all aspects of social media messaging and digital branding. I keep abreast of legal constraints faced by highly as well as how your content needs to integrate into your marketing automation program. I will write with those factors in mind when requested.
You’d think, given my background, you’d do best to contract with me for strategic content writing, copywriting and journalism services. But I also bring the skills I’ve developed creating and executing digital marketing calendars and campaigns for 20 years. I incorporate all those skills into any content writing or copywriting project or journalistic assignment I do. Similarly, I can create content your brand will use specifically in social media marketing campaigns.
In fact, I’m so passionate about bringing excellence to my clients in all things corporate messaging—whether it’s strategic content writing, corporate communications or digital media strategy—I’m investing significant time and financial resources into Georgetown University graduate program to ensure that.
The multiple award-winning Public Relations and Corporate Communications program, where I’m a straight-A student focusing on global Corporate Communications with a digital emphasis, is an applied one. That means whatever real-world skills I learn from our faculty, top executives at Fortune 500 or digital media brands, I can—and do—apply to my client work the next day.
Let’s Work Together
If mine seems to be the kind of strategic content writing consulting you need for your project or assignment, please reach out to me to discuss your needs. I offer a complimentary 15-minute introductory phone call about which you can learn by visiting “The Thrive Business Engagement Process.”
I look forward to partnering with you to make your content marketing campaign successful with useful written content.