Trusted Choice: Driving Qualified Leads to Its Insurance Agent & Broker Network

Business Challenge

In recent years, multiple blogs and platforms that match consumers and small business owners with independent insurance agents and brokers got launched. The well-recognized marketing brand for the Independent Insurance Agents & Brokers of America (Big “I”), Trusted Choice, has long offered that feature on its site. Now, it to gain traction over competitors offering similar agent and broker search services.

These industry disruptors and direct competitors attract prospective clients for insurance agents and brokers away from Trusted Choice with robust editorial content that provide consumers with the information and education that builds trust and loyalty.

I would work with her again in a heartbeat and fully recommend her to others for branded content writing and journalism projects.Katie Nordenson--Former Manager, Trusted Choice

Moreover, numerous general personal finance sites compete for traffic with the Trusted Choice site, too. The platform had to create similar content that put them at the top of search engine results and brought them traffic currently going to other sites. 

Approach

Starting as a Senior Finance Writer, I worked with Trusted Choice to provide robust editorial content designed to attract traffic to the site. I combined my skills as a strategic editorial content writer and digital communications strategist with my marketing fluency and business acumen to create multiple popular posts including these:

Outcome

Several of my posts were attracted significant traffic to the site, helping to enhance Trusted Choice’s reputation as a platform where users could get unique, highly-relevant, compelling, shareable content.

It led to my being contracted by the brand to collaborate with them on digital content development strategy and help produce content communications specially created to get to the top of SERP while educating users on the value of particular insurance products. That included providing detailed writing strategy to other writers as well as creative direction on images and infographics for which I wrote the copy.

But it’s the client’s words about my work provide the clearest understanding of my value to them.

Dahna has been a joy to work with, producing clean, engaging content while being very responsive, timely, and communicative. I’ve been very pleased with the quality of her work, the depth of her knowledge, her unique approach to the subject matter, and her high-quality source network.Katie Nordenson, Former Manager, Trusted Choice
I always look forward to receiving your pieces, because they are very well done and thorough. I never have to worry about you not understanding how we want the article.Hana Ansari, Digital Marketing Analyst, Trusted Choice

Work With Me

If you’re faced with similar challenges and want me to help you accelerate your content marketing strategic goals with my expert digital communications insights and content creation skills, please contact me today.

I offer a complimentary 15-minute introductory phone call about which you can learn by visiting “The Thrive Business Engagement Process.”