My Professional Start
Located in Washington, DC Metro, I’m a Wellesley College alumna and strategic content writing consultant with an internationally published, award-winning business and finance journalism background.
I’ve been a fanatic about the internet since I first saw it in high school and began using it to market in college, where I helped pack free or sell out paid events using early email marketing. I have been writing digital content professionally for business clients as long as I’ve been a professional journalist, for 20 years.
It’s because of my love of all things digital and journalistic storytelling that my specialty is now strategic content writing strategy. That combines journalistic writing and brand storytelling with content marketing fluency and business acumen to create engagement-generating, original editorial content that converts your audiences into loyal readers.
As necessary as my background as a journalist and strategic content writing consultant is my entrepreneur’s experience. I come from a long line of successful entrepreneurs, so it’s in my DNA. I’ve been an entrepreneur since I was 18 and won a company award for statewide insurance sales at age 22.
My role as an entrepreneur and my love of all things digital drives my desire to do work as a corporate communications and strategic content writing consultant.
While I focused for many years on raising my son rather than making my millions as an entrepreneur, I’m as passionate about being a thriving small business owner as I am writing.
My role as an entrepreneur and my love of all things digital drives my desire to do work as a strategic content writing consultant that helps other enterprises succeed with excellent written material.
My Writing Experience
Most recently, I’ve focused on providing my strategic content writing services to real estate, personal finance, and wealth management clients. They’ve included FlexShares ETFs by Northern Trust, Raymond James, Barclays, Chase, New York Life, Traveler’s Insurance, MetLife, Esurance, Trulia, JLL Real Views, Lending Tree, and The Mortgage Reports.
I’ve contributed content about lifestyle to CORT Furniture Rental and Hertz; on commercial finance and business operations to Avalara TrustFile and On Task, and on legal career and law firm business development to Special Counsel and Lawyernomics by Avvo.
I’ve been both a senior business content writer and strategic content writing consultant for TrustedChoice.com. For this insurance industry brand, I created highly-shared personal finance, technology, and lifestyle blog posts as well as strategic content writing templates used by other writers to create robust content for their insurance marketing campaign.
And, I work regularly with content marketing platforms like Contently, ClearVoice, and IZEA and have worked with Skyword, Yahoo! Branded Content as well as for small to midsize digital marketing agencies. Additionally, I’ve worked as a strategic content writing consultant for companies of all types and sizes.
I strive to meet the editorial objectives of media outlets and the content marketing aims that brands have. That assures you satisfy your audience’s content needs.
I’m also a working journalist always looking to contribute to top media organizations. My recent news media outlet and trade publication clients include NBC’s TODAY.com, CountryLiving.com, WomansDay.com, CreditUnions.com, Cox Media’s ClarkHoward.com Next Avenue, and HR Magazine.
Over my previous years of journalism experience, I’ve contributed narrative nonfiction and service pieces on personal finance, business and lifestyle to recognized, primarily national, print and online publications.
My current editorial and content communications clients will agree I work until I’m done and will cooperate with you to achieve the results you want. If I can’t do something, I say so. If I need help, I ask. I’m a business owner working with other professionals to produce excellent content to help them achieve their marketing objectives.
As such, I strive to meet the editorial objectives of media outlets and content marketing aims brands have. That virtually ensures you satisfy your audience’s content needs. Ultimately, my goal is to make your often challenging job more relaxed, not make you regret partnering with me.
How I Work
Just as it’s essential to select the right contract writer, there’s value in choosing client engagements carefully. Both lead to a better work product and strategic outcomes. I work best with thriving enterprises that recognize that fundamental business reality.
If you contact me about projects, I thoroughly research your company, and it’s offerings before taking assignments with you to be confident I understand your needs and requirements. I’ll only accept work from you if I can provide the best outcomes. I prefer to decline any opportunity offered for which I’m not a fit than to execute the project poorly.
Your blog content readers are as important to me as the consumers of major media outlet news are. My goal is to produce award-winning level work wherever I provide content.
When we do collaborate on content writing, I’m able to write in your brand voice and in a way that represents your enterprise positively and helps you achieve your communications goals. As a content writer and strategist, I’m committed to service excellence. I combine my editorial skills with corporate communications fluency to write digital business and consumer content that’s informative, upbeat, immediately useful, and engagement-generating for your brand.
Whether it’s an e-book, white paper, commentary, CSR or annual report, feature article, or short blog post, I specialize in taking complex issues and making them clear to your readers.
As these posts show, I will bring the same level of commitment to excellence to your brand as your strategic content writing consultant as I do to the media organizations for which I write lifestyle, personal finance, and real estate articles. Your blog content readers are as important to me as the readers of influential media outlet news are. My goal is to produce award-winning level work wherever I provide content writing services.
Keeping My Skills Sharp and My Mind Sharper
I believe in keeping skills sharp, so I maintain professional membership in several writer’s organizations where I can take workshops and gain other educational experiences for a reasonable fee. I also connect with my writer colleagues there, especially those who are, like me, work both as journalists and digital content writers.
Additionally, I also engage in training and other activities to improve my content marketing and writing skills. I’m am so committed to excellence in that area that I began working toward my graduate degree in Georgetown University’s Masters in Public Relations and Corporate Communications program in fall 2016. My focus area is Digital Communications.
Getting this advanced degree also is another way I will be able to serve my digital content writing clients at an even higher standard of excellence.
I’m committed to becoming one of the best strategic corporate communications strategists and client service providers in the industry. Though I’m effective in those areas, I always can be better. I’m focusing on corporate communications in the wealth management sector.
Getting this advanced degree also is another way I will be able to serve my digital content clients more successfully while taking classes since the coursework is applied—I can use the practical skills and information I learn in class immediately. In the courses I’ve taken in that program, I received high “A” grades and am receiving them again this semester. I fully expect to continue to excel in the program until I graduate in May 2019 and am excited to be one of its students.
Moreover, it’s just pretty amazing to be a Georgetown Hoya!
Let’s Work Together
If you’re considering working with me, please review my services, resume, and recent article and copywriting credits and reach out to me about your project or assignment. I offer a complimentary 15-minute introductory phone call about which you can learn by visiting “The Thrive Business Engagement Process.” I look forward to hearing from and, perhaps, working with you.
(* While PR is an aspect of corporate communications where I constantly update my skills and knowledge to produce content strategies that get media wins, I no longer offer publicity consulting services nor do I offer media placement.)